In today’s competitive market, SEO has become very important to promote a website or business. It is a technique used to increase the visibility of your website in search engines such as Google, Yahoo etc.
Social media is also an essential part of SEO (search engine optimization), which helps make your business popular among people. Both SEO and social media both are related to each other and are very important for the promotion of a business. Social Media optimization is also the most effective technique to advertise your website and business worldwide. Social media platforms like Facebook, Google+ and Twitter etc. are great sources for business or website promoting.
Here are some important tools of SEO and Social Media Platform that Help increase the popularity of Your Brand or Business:
- Content Sharing
An effective content sharing technique directly increases the visibility of a webpage. There can be no other substitute for a unique and quality content. Fresh content can also attract other webmasters to link your website that will increase the traffic on your site. Proper use of heading, subheading and keywords greatly play important role to display your page at top position in search engine.
- Link Building
For getting higher rank in search engine link building is very useful for any website or business. Google takes link building as a social activity. It not only considers it to a social action, but also reports how many times that link is clicked. More numbers of page clicks or page views make your website popular over the Internet.
- User Interaction Signals
“Time on a site” and “bounce rate” both are considered as user interaction signals. Imagine when a users search a phrase in search engine. They get many web pages in result and click on one of them. If they do not get anything useful from it, they hit the back button and this is a bounce for that page. And then they click on another webpage and if stay for longer time on that new page, means they have got something more relevant. Search engines take it as “long click” and would use this as an indication of quality and relevance. For how much time a user stays on that page is always important for ranking of it.
- Social Media Websites
Nowadays people are very active on these social media sites such as on Facebook, Twitter, and Google+. So, sharing of information on these platforms can help you increase the popularity of your brand all over the world. Social media sites are one of the best ways to connect more people to your business. This is why smart Google+ users write posts with “titles” which are usually bolded headlines at the top of the post.
These SEO and social media techniques are necessary to achieve success in online business marketing. Increased visibility of website increases the value of your business, which can enhance the sale of your product.